Business Speaker Series Marketing and Event Coordinator

We are seeking an energetic, organized, and detail-oriented student to join our team as a Business Speaker Series Marketing & Event Coordinator Intern. In this role, you will play a key part in planning, promoting, and executing our upcoming third annual business speaker series. You will work closely with event organizers, primarily Dean Jessica Sorrells, to design marketing strategies and materials, manage digital communications, ensure seamless on-site execution during event days, and gather post-event feedback.

This internship offers hands-on experience in event planning, multi-channel marketing, and stakeholder communications. The selected intern will have the opportunity to:

- Build a professional portfolio featuring published marketing assets, design flyers, and email campaigns.
- Expand their professional network by connecting directly with industry
professionals, visiting executives, and academic leaders participating in the speaker series.
- Gain practical skills in end-to-end event production, marketing strategies, audience engagement strategies, and basic data analytics.

Qualifications & Competencies
Required qualifications:
● Analytical mindset with the ability to draw meaningful insights and actionable
recommendations from attendee feedback.
● Punctual, reliable, and comfortable assisting with light physical setup/breakdownon event days.
● Ability to work independently, manage time effectively, and handle multiple
deadlines.
● Ability to work a minimum of 8 hours per week, with availability during afternoon and evening on Tuesdays throughout the Spring term.
● Excellent working knowledge of the Google suite: Google Docs, Google Sheets,
Google Forms, etc.
● Strong professional communication skills, in both written and verbal form, with an eye for detail.
● Experience using social media platforms such as LinkedIn and Instagram.

Preferred qualifications:
● Junior or Senior
● Major in Business with a strong background in marketing and communications.
● Basic proficiency with visual design software (e.g., Canva, or other similar tools).
● Experience with basic survey creation and data analysis tools (e.g., Google Forms, Qualtrics, Excel, or Google Sheets).
Responsibilities
1. Marketing & Design
- Develop marketing strategies maximize event attendance, expand reach
across campus, and engage target audiences through various mediums.
- Design eye-catching digital and print flyers to promote each speaker/panel
event and associated networking sessions.
- Create engaging social media content (graphic posts, captions, and event
announcements) across platforms like LinkedIn and Instagram to drive
attendance.
- Assist in maintaining promotional landing pages for the events.
2. Event Communications & Outreach
- Draft and schedule promotional emails, event reminders, daily
announcements and thank-you follow-ups for event attendees.
- Distribute informational flyers to various faculty and departments on
campus, as well as arrange classroom visits to provide an elevator pitch for
the events.
- Serve as a point of contact for attendee inquiries.
- Assist with drafting welcome scripts, speaker bios, and event agendas.
3. On-Site Event Operations
- Assist with physical event setup and teardown, including setting up signage,
check-in tables, audio-visual materials, seating arrangements, and catering
stations.
- Welcome and check in guests, speakers, and VIPs on event days.
- Provide real-time operational and technical support during live speaker
presentations to ensure events run smoothly.
- Introduce guest speakers and moderate Q&A sessions to ensure an engaging
audience experience.
4. Post-Event Feedback & Data Analysis
- Create and distribute post-event feedback surveys (via Google Forms) to
attendees.
- Track attendance metrics and survey response rates.
- Synthesize qualitative and quantitative survey feedback into concise
summary reports to evaluate event success and inform future programming
decisions.

At the conclusion of the term, prepare a formal report summarizing
outcomes of the speaker series, including both visual and numerical
summaries of data collected.